Privacy Policy | shop at Amsterdam Lady

This privacy policy explains how Amsterdam Lady B.V. (hereinafter “Amsterdam Lady,” “we,” “us,” or “our”) handles the personal data we collect from you. We are committed to protecting your privacy and processing your personal information carefully and securely, in full compliance with all applicable privacy laws.

Amsterdam Lady processes your personal data because you use our services, visit our webshop at amsterdamladys.com, or because you have provided it to us yourself, for instance, when signing up for our loyalty program. We believe it is important that you know exactly what information we collect, why we collect it, and how we use it. This policy outlines these practices.

During our processing, we adhere to the key principles of privacy law. This means that:

  • We have clear and specific purposes for which we process your personal data, as described in this statement.
  • We limit the collection of personal data to only what is necessary for those legitimate purposes.
  • We will always ask for your explicit consent before processing your personal data in situations where it is required.
  • We implement robust security measures to protect your personal data and require the same from any third parties we engage to process data on our behalf.
  • We respect your rights to access, correct, or delete your personal data and provide clear ways for you to exercise these rights.

As the party responsible for data processing, we encourage you to read this statement carefully to understand our practices. This privacy statement was last amended on 19-12-2025.

Personal Data We Collect and Process

The personal data we collect arises from your interactions with us, such as when you use or visit our webshop, purchase our products, or use our services, including our loyalty program. The information we collect includes the following categories:

  • Your Contact Details: This includes your name, postal address, and any other contact details you provide to us, such as your delivery and billing address.
  • Payment and Transaction Information: When you place an order, we collect the necessary payment information and details related to your purchase, such as your order history.
  • Information You Actively Provide: This is data you voluntarily share, for example, when creating an account on our webshop or a profile in our loyalty program. This may include your gender, date of birth, favorite products, color preferences, or product reviews.
  • Automatically Collected Information: When you use our website and services, we automatically collect certain electronic identification data. This includes your IP address, location data, details of your activities on our website, browsing behavior across different websites (as we participate in advertising networks), and information about your internet browser and device type.

Purposes of Processing / Use of Personal Data

The personal data Amsterdam Lady collects is used exclusively for the following purposes, based on appropriate legal grounds:

  • For the Performance of Our Contract with You: When you place an order, we use your personal data to process and fulfill it, including delivering goods and processing your payment. For proper processing, we may need to share your data with trusted third-party partners, as detailed later in this policy. The legal basis for this is the performance of a contract.
  • To Offer Customer Account Registration: To access certain services, you can register for a personal account. This gives you access to a password-protected environment where you can manage your information, making future purchases easier and allowing you to update or delete your data or account at any time. The legal basis for this is the performance of a contract and your consent.
  • For Advertising and Marketing: With your consent, we may inform you about our new products, services, and promotions. This can be done through various channels, including:
    • By e-mail: We offer a newsletter to keep interested parties informed. Every newsletter includes a simple link to unsubscribe. Your email address is only added to our subscriber list with your explicit permission.
    • Via social media and other online platforms: We may show you tailored advertisements based on your browsing behavior and interests.
  • For Analytics and Website Improvement: We use tools like Google Analytics to understand how visitors use our website. This helps us optimize your experience. We have taken measures to ensure data is handled responsibly, including anonymizing IP addresses.
  • Use of Cookies: Our website uses functional, analytical, and tracking cookies. A cookie is a small text file stored on your device. Functional cookies are necessary for the website to work properly and remember your preferences. Analytical and tracking cookies help us understand your surfing behavior to offer you tailored content and advertisements. We request your consent for these cookies when you first visit our site. You are free to disable cookies through your browser settings, although this may affect website functionality.
  • To Comply with Legal Obligations: We may use and retain your personal data when necessary to comply with a legal obligation to which we are subject, such as requests from supervisory bodies, fiscal authorities, or investigation bodies.

Sharing Personal Data with Third Parties

We value your trust and will not sell your personal data to third parties. We may share your data with trusted partners who assist us in operating our website, conducting our business, or servicing you, provided they agree to keep this information confidential and comply with European privacy rules. Some of these partners may be located outside the EU, and we have strict agreements in place with them to ensure an equivalent level of data protection.

We do not provide data linked to your identity to third parties for their own marketing purposes. However, we may share data when it is necessary to fulfill your order, if it is required by law, or in cases of suspected fraud or abuse of our website, we may hand over personal data to the competent authorities.

To offer you convenient payment methods, we may need to pass certain personal data, such as contact and order details, to our payment service providers. This is done so they can assess your eligibility for their payment methods and process the transaction. The data they receive is processed in line with their own privacy policies.

If you use location-based features on our site, such as store finders, we may collect location data (GPS) with your consent. This data may be processed by the provider of the mapping software. We recommend you read the privacy statement of the relevant provider.

Security

We take the security of your personal data very seriously. We have implemented appropriate technical, physical, and organizational measures to protect your personal data against unauthorized or unlawful access, alteration, disclosure, accidental loss, or destruction.

Our security measures include, but are not limited to:

  • Protecting access to systems containing personal data with user names, passwords, and login tokens.
  • Using physical security measures to protect our data centers and offices.
  • Employing Secure Sockets Layer (SSL) technology to encrypt all information exchanged between your browser and our website when you enter personal information.
  • Maintaining logs of access to personal data to monitor for any unauthorized activity.

Third-Party Websites

Our website may contain links to external sites. Please be aware that this privacy statement does not apply to those third-party websites. We cannot guarantee that these third parties will handle your personal data in a reliable or secure manner. We strongly advise you to read the privacy statements of any website you visit.

Data Retention

We will retain your personal data only for as long as is necessary to fulfill the purposes for which it was collected, as described in this policy. This includes, for example, the time needed to provide you with customer service, answer queries, or resolve technical problems. We may retain your data for a longer period if necessary to comply with our legal obligations or to defend against legal claims. When data is no longer required, we will securely delete or anonymize it.

Your Rights

You have several important rights regarding your personal data under privacy law. You have the right to:

  • Access: Ask us which of your personal data we are processing.
  • Rectification: Request that we correct, update, or complete any inaccurate or incomplete personal data we hold about you. You can often do this directly by updating your account.
  • Withdraw Consent: Withdraw your consent at any time where we are relying on consent to process your personal data.
  • Erasure (Right to be Forgotten): Request that we delete your personal data when it is no longer necessary for the purposes for which it was collected, you withdraw your consent, you object to processing for direct marketing, or the data was unlawfully processed. We will comply with such requests unless we have a legal obligation to retain the data.
  • Restriction of Processing: Ask us to temporarily suspend the processing of your personal data, for example, while you verify it or contest its accuracy.
  • Data Portability: Request that we transfer your personal data to another organization in a structured, commonly used, and machine-readable format, where technically feasible.
  • Object: Object to the processing of your personal data in certain situations, including for direct marketing purposes.

If you wish to exercise any of these rights, please send a request to our customer service team. To ensure the security of your data, we may need to verify your identity. We will respond to your request as quickly as possible, and within four weeks at the latest.

If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority. In the Netherlands, this is the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

Amendments to This Privacy Statement

We reserve the right to update or amend this privacy statement from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We encourage you to review this statement periodically to stay informed about how we are protecting your information.